Online gambling is on the brink of a new revolution with the introduction of social casinos. The move is gaining global traction with a new acquisition of SpinArena.net.

SpinArena.net, an iGaming brand owned by Ously Games GmbH, has been acquired by SOFTSWISS. The purpose of the acquisition is to create a new comprehensive software solution for social casinos.

Ivan Montik, Founder of SOFTSWISS, comments on the agreement: "Anticipating the development of social casinos within the iGaming industry, SOFTSWISS made strategic investments to diversify its portfolio. Together, we aim to create a comprehensive platform for social casinos, enriching the robust ecosystem of iGaming products provided by our company."

The social casino market in Europe is dominated by SpinArena. They are the largest social casino due to their large portfolio of slot titles.

Ously Games GmbH founder Jochen Martinez shares his expectations: "We are delighted to forge a strategic partnership with the global technology provider SOFTSWISS. This alliance brings invaluable insights, innovations, and profound expertise to both parties. Collaborating with SOFTSWISS opens new horizons and ensures access to top-notch resources and support essential for thriving in the competitive landscape of online entertainment."

They not only dominate slot titles but also have over 3000 games hosted on software by over 40 providers. This portfolio has tripled their player base which has surpassed 7000000 since 2023 bringing in annual revenues of 1 million euros.

What is a social casino?

A social casino is a gaming platform that allows players to bet without real money. Instead, players use virtual money to access games.

The popularity of social casinos has grown because they provide a safer gaming experience, social engagement and innovation. Players can enjoy their favourite casino games such as slots, roulette and poker while connecting with friends, sending gifts and enrolling in tournaments.

The benefits from social casinos have seen the sector grow to 85 million players globally according to the Australian Communications and Media Authority. More so, the revenue in the sector is expected to reach 10 billion euros by 2030 according to Business Research Insights.

There are also regulatory benefits to opening social casinos.

Unlike traditional casinos, social casinos are not subject to licence requirements and advertising restrictions.

How do they make any money?

Since social casinos do not use real money, it may seem that their sustainability is questionable. But they have figured out creative ways to earn revenue.

Social casinos earn revenue through virtual goods sales to their global market.

Going forward, social casinos will continue reinventing the way online gambling works by creating new standards for safe gaming.