A leading affiliate tracking software platform in the iGaming market and one of the most prominent and influential operators in Serbia and the Balkans have formed a partnership. MyAffiliates and Mozzarbet are collaborating for mutual benefit with the affiliate company increasing its presence in the Balkans. At the same time, Mozzarbet will receive a reliable and robust platform to boost its affiliate relationships.

MyAffiliate has been in operation since 2007 and is popular globally for being a well-established affiliate marketing software platform that enables iGaming operators to have all their gaming brands and products under one roof with their affiliate system. Additionally, in April 2007, it was named the ‘most used affiliate marketing software’ within the gaming industry according to research by StatsDrone.

Mozzarbet has been operating since 2001, is licenced and is well known for offering sports betting and live scores. Over the last 20 years, it has established itself as a gaming and sports betting leader across South-Eastern Europe.

What Management Had to Say about the New Partnership

Mihail Criclevit, Head of Affiliates at MozzartBet, shares the key reasons why they chose to move their affiliate program to MyAffiliates:

“After carefully evaluating available options, we selected MyAffiliates for its advanced features, robust performance and exceptional support. We were particularly impressed by MyAffiliates’ user-friendly interface. This platform empowers us to enhance affiliate relationships through a seamless and intuitive experience. What’s more the migration process was incredibly smooth and everyone from MyAffiliates was super helpful and professional.”

Milan Vucicevic, Head of Sales at MyAffiliates, explains, “After our initial meeting with MozzartBet, we identified the pain points in their current platform and demonstrated how MyAffiliates can address them. From transparency in the commercial model, enabling affiliates to manage data for all brands under a single account, to a user-friendly interface as well as the overall strength of the platform, MozzartBet soon realised how MyAffiliates software could help manage their resources more efficiently.”

Underlining the successful migration, he added, “We have once again proven that iGaming operators should not be scared of the migration process. Our expertise and experience ensured a smooth transition for MozzartBet from Netrefer to MyAffiliates, without disrupting their operations. This success story should inspire more organisations to follow suit and trust the efficiency of our teams and of our platform.”

Clemence Dujardin, MyAffiliates Group CEO, shared, “Another renowned operator decided to entrust us with their affiliate program. It demonstrates the quality of our work and why MyAffiliates is the leading and most widely used affiliate tracking software on the market. We are looking forward to having MozzartBet on board and helping them increase effectiveness and revenue by using our platform.

Conclusion 

The collaboration will rely on the international team of professional technical, marketing and management personnel at MyAffiliate. They will ensure operators get the most out of the Affiliate software.