Football meets online casinos in the recent partnership between popular Italian Football Club Juventus and online casino, Instant Casino. The mutually beneficial partnership plans to offer bettors multiple entertainment options and exclusive rewards. 

Instant Casino has become a popular brand in the online casino sector for being a crypto casino with instant payouts. Additionally, it has thrived due to its exceptional customer experience provided by attractive bonuses and higher bet limits. 

Why is this partnership important to both brands?

Variety Intelligence Report recently revealed that betting made a significant difference in consumer engagement and viewership. In their report, a higher number of foot fans are developing interest in sports wagering by a whopping 37% in 2022. 

This insight highlights the importance of sports betting to sports fans. 

How the Partnership Will Benefit Instant Casino

The partnership will help it solidify its popularity through increased brand visibility. This will happen through integration into the Juventus ecosystem. For example, the stadium of Juventus, Allianz Stadium, will display the casino logo and exciting promotions on their LED displays. 

“We are delighted to welcome Instant Casino to the Juventus family. This partnership represents an exciting chapter for both our club and our fans. Instant Casino shares our commitment to excellence and innovation, and we are confident that together, we will create unforgettable experiences for our supporters.” said Tiziana Di Gioia, the Chief Commercial Officer of Juventus.

How the Partnership Will Benefit Juventus

On the other hand, Juventus also gains through a boost in fan engagement. This will be possible because Instant Casino will offer special odds and contests for bettors during Juventus games. 

Fans will also have opportunities to win official jerseys and tickets to games. 

“We are honoured and excited to partner with the iconic Italian club Juventus”, said Greg Turner, the head of PR at Instant Casino.

“We are looking forward to starting to work with Juventus, which has a rich history and has won countless trophies both domestically and in Europe. At Instant Casino, we will continue to disrupt the market with our simplified casino and sportsbook products, while also offering our players the fastest experience in the business,” he added. 

About Instant Casino 

Instant Casino is a recently founded online casino that launched in 2024. It is owned by SIMBA N.V. and licensed by the Government of Curacao.

It offers a variety of games such as slots, table games and live casino games as well as a dedicated sports betting section. The games are hosted by popular software providers including NetEnt, Pragmatic Play and Red Tiger. 

You can access the website on your PC at home and on your mobile devices, including smartphones and tablets.