GiG, a digital marketing and media leader in online gaming, announced their strategic acquisition of Casinomeister, an online casino advocacy and review platform. Casinomeister has been at the forefront of promoting transparency and fairness in the online casino industry for the last 25 years. 

Bryan Baily, founder of Casinomeister, said, “I have dedicated twenty-six years to building this business, and now it's time to pass the reins to a new, dynamic team who can lead it into the future. This business has been my passion, starting as a hobby website in 1998 and growing into what it is today. I am entrusting this to the most capable team in the industry to continue its mission of advocating for fair play. I have a long history with GiG Media, and I am confident that they will maintain the values and principles that Casinomeister stands for, ensuring a smooth transition and a bright future for the online gaming community.”

Casinomeister will still operate using its brand name which provides a unique voice. 

The acquisition will bring benefits to both companies. For Google, it will add to its portfolio of authoritative and reputable websites. GiG added AskGamblers in February 2023 and KaFe Rocks at the end of last year. 

Jonas Warrer, CEO of GiG, said, "Casinomeister’s renowned dedication to fair play and community support perfectly aligns with our recent acquisition of Askgamblers.com. Together, these platforms will enhance our market reach and optimise the complaint resolution services we provide to the community, reinforcing our position at the forefront of player advocacy."

Casinomeister will experience significant growth like the other integrations by GiG and diversify its business.

The acquisition transaction will be in the form of an asset purchase worth €3 million. The closure of the deal is planned for June 2024 and promises to bring immediate positive financial impact to GiG. 

Other Developments from GiG

GiG has not only been acquiring other igaming brands such as AskGamblers, Casinomeister and KaFe Rocks. They have also launched their SweepX platform which offers a solution for social sweepstakes. 

The SweepX platform provides:

• A dual wallet

• Store management for redemptions

• Prize rewards

• AI-assisted content management.

A strategic partnership with Primero Games also complemented the launch of SweepX. GiG will assist Primero Games in powering its expansion into the online social sweepstakes casino market. 

Primero Games is a developer of casino software and equipment. It is popular for running over 50,000 sweepstakes machines focused on the US and owns Storm Games, a UK retail operator and studio.