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Four Tech Innovations
AI and machine learning
Artificial Intelligence has enabled casinos to collect large data sets that would be humanly impossible in mere seconds or minutes. Some of this data such as player game history, login activity including time spent playing casino games, and deposit and withdrawal patterns.
The purpose of this information is it help casinos make accurate game recommendations based on their preferences, and detect unusual activity to alert for further investigation and prevention of fraud.
AI and machine learning also enable technology to continue learning so that it can become better at assisting with casino operations.
Biometrics
Biometrics use parts of our body to enable convenient access to casino activities. Your ID is linked to biological data and used to validate your identity.
Casinos have been able to take advantage of such technology with their mobile apps where biometrics are used to login to your account without filling out usernames and remembering lengthy passwords. Additionally, biometrics can be used to instantly and seamlessly verify transactions of deposits and withdrawals between players and the casino.
Predictive video analytics
Predictive video analytics are mostly used in land-based casinos as an extra and effective security measure. Because they are constantly monitoring floor activity, computers learn what baseline normal activity is.
If they detect unusual activity on the floor, they create alerts for further investigation. By doing this, they foresee troublesome situations and help mitigate them before they escalate.
Facial recognition
Facial recognition is used by both land-based and online casinos. However, it's more popular in the former, especially for the VIP section of the casino.
The technology detects members before they reach membership areas and automatically unlocks them to give them easy access. This helps free up personnel for other important activities and reduces operator costs.
Conclusion
Technology is an important aspect of the casino experience. It adds value to both operators and players by making several processes more efficient, especially from a security standpoint.
Players can avoid access to personal information and financial data while operators can prevent fraud and detect and mitigate unwanted behaviour through technology like AI, machine learning, and biometrics.




