Manchester City announces global partnership with Betway

Super Group which owns Betway has announced a multi-year partnership with Manchester City, the current English Premier League Champions. The leading global online betting and gaming brand and football club commemorated the significant milestone on-site at the New York Stock Exchange. 

Manchester City is currently on its preseason tour of the US. 

The two CEO of both brands, Ferran Soriano, CEO of City Football Group, along with Neal Menashe, Super Group CEO, represented the brands. They rang the bell to open the day’s trading on Friday 26 July 2024. 

On the occasion, Soriano said: “We are pleased to announce Betway as our Official Global Betting Partner today. 

“As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”

Menashe commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner.

“This agreement cements our place in the top tier of Premier League partners, ensuring that out Betway brand reaches fans in all corners of the globe.”

The agreement makes Betway the official global betting partner of Manchester City for the start of the 2024/2025 season. This adds Manchester City to the large portfolio of lucrative Sponsorships of sports teams from the Premier League, La Liga and NBA. 

What the Partnership means for Manchester City and Betway

The partners will collaborate on activations and exclusive content opportunities throughout the season. Betway will also be featured across digital and in-stadia assets.

All players, coaches, management and staff will also benefit from the partnership through in-depth industry-leading training. In addition to the training Manchester City already provides to its staff, this training will focus on codes of conduct regarding vetting integrity and responsible gambling. 

About Betway

Betway was founded in 2006, is headquartered in Malta and is owned by Super Group. The British Gambling company has other offices in Guernsey, London and Madrid and offers sports betting, online casino, online poker and online bingo.

It has more than 60 brand partnerships with popular teams and leagues across the world on continents including Europe, the Americas, and Africa. It holds multiple licences such as Malta Gaming Authority, UK Gambling Commission, Western Cape Gambling and Racing Board, and Gaming Commission of Ghana.

Furthermore, it employs more than 600 people globally and 1,300 dedicated third-party support staff.