Hartlepool tops for gambling searches 05 April 2024

The UK is one of the most developed and mature gambling markets in the world. It only comes second to the US.

Retail sports betting and bingo have been the most popular for several decades but things have changed since online gambling entered the market. Online gambling accounts for 40% of the revenue from gambling in the UK.

The changes have been due to a change in regulation with the legalisation of gambling in 2005 by the Gambling Act. Furthermore, in 2007, the UK Gambling Commission was introduced to regulate both land-based and online gambling in the country.

Sports betting takes the biggest portion of revenue from gambling accounting for 40% of gambling revenue. The most popular form of online gambling is National Lottery Gambling where 15.2% of the population buy tickets. 

Hartlepool tops searches in the UK

In a recent study conducted by Playcasino, it was discovered that Hartlepool came top in interest in gambling in the UK.

The results were based on searches for words associated with gambling from the previous year. The analysis was done using the Google Keyword Planner which gathered data from the UK.

Hartlepool came up as the winner with 8647 per 10000 searches. In second place was Huyton, near Liverpool, with 8423 searches per 100000 and the lowest town was Slough, near London, with 2146 searches per 100000.

A Playcasino spokesperson commented

“The locations most interested are those living by the sea, likely due to the number of amusements and casinos available in coastal towns.”

Why is Playcasino a trusted source?

Playson stands out as a trusted source to conduct the study for several reasons which we will share below.

Experience

The company has been in the igaming industry for over 2 decades. They also have offices in many countries and employ over 20 casino experts with a thorough understanding of the business.

Their expertise ensures that they provide accurate, transparent and unbiased information regarding casino and game reviews, bonuses and promotions that cater to the needs of players.

Independence

The company has been 100% independent from their foundation. They pride themselves on being a self-reliant and self-supported company.

Practical participation

They do not just talk but walk the talk. They physically participate in the online casino industry by registering, depositing, playing and withdrawing to get a personal feel that informs their content.

Responsible gambling

Gambling can take a turn for the worse with gambling addiction therefore Playcasino emphasises responsible gambling. They provide resources and guidance on their responsible gambling page that assists problem gamblers in managing the challenge.